Free delivery for orders over R400. All deliveries are
Change the way you shop, for Good. Read our
Welcome,
Chat with us
LOGIN
SIGNUP
Pure Beginnings Toothpaste Fresh Mint
Pure Beginnings Toothpaste Fresh Mint
Pure Beginnings Toothpaste Fresh Mint
Pure Beginnings Toothpaste Fresh Mint
Pure Beginnings Toothpaste Fresh Mint
Pure Beginnings

Pure Beginnings Toothpaste Fresh Mint

Size: 100ml
Stock:
CPT
In Stock
JHB
In Stock
Values:
Community Support
Locally Sourced
Proudly South African
Women Founded
Recyclable
Our strict ingredient policy means that you can always shop according to your values. Every item on FtN is checked to be better for the environment, socially responsible, good for you and free from toxic ingredients.
Why we love it

The natural and healthy way to care for your teeth and gums. Pure Beginnings toothpaste contains xylitol, which has been shown to effectively reduce tooth decay by preventing the growth of the bacteria Streptococcus mutans - a "nasty" that causes dental cavities.

 
Our strict ingredient policy means that you can always shop according to your values. Every item on FtN is checked to be better for the environment, socially responsible, good for you and free from toxic ingredients.
Description

Directions:

  • Apply a small amount to the tooth brush.
  • Brush teeth morning and night, preferably after meal times.
  • Spit and rinse.

Ingredients:

  • Glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose,  sodium lauroyl sarcosinate, peppermint flavour, adansonia digitata (baobab) fruit extract*, eupatorium rebaudianum bertoni (stevia) leaf extract, menthol, mentha piperita (peppermint) oil*, potassium sorbate, guar gum, mentha spicata (spearmint) leaf oil*, Maltodextrin
  • *Ingredients from organic farming 
  • 99% of the total ingredients are from natural origin
  • Endorsed by the Vegan Society

A note about Sodium Lauroyl Sarcosinate:

  •  Information on ingredients change all the time and for this reason we sometimes have ingredients permitted in products that are starting to attract negative attention – this does not mean however, that they are a problem, just that there are data gaps. Sodium Lauroyl Sarcosinate is one of those ingredients. This is what we know about it – to use it or not to use is your call. Sodium Lauroyl Sarcosinate is approved by Ecocert, and is also approved in the new COSMOS organic standard. The ingredient is sulphate free, it is not processed with ethylene oxide or 1,4dioxane, and has a good sensitivity rating. The Cosmetics Database finds Sodium Lauroyl Sarcosinate to be a moderate hazard ingredient, primarily because of its potential to be contaminated with nitrosamine (a known carcinogen) and because of its classification as a penetration enhancer. Sodium Lauroyl Sarcosinate should not be used in cosmetics and personal care products in which N-nitroso compounds may be formed (CosmeticsInfo.org). Sodium Lauroyl Sarcosinate is not expected to be potentially toxic or harmful, and has a low oral toxicity. It is not found to be mutagenic, irritating orsensitizing, although as stated above, it may enhance the penetration of other ingredients through the skin which is a good or a bad thing depending on what other ingredients it is mixed with. It has an EWG rating – the rating is 3/10, primarily due to data gaps.
 
Customer Reviews
4.6 (214)
Write A Review
5 stars
155
4 stars
44
3 stars
9
2 stars
4
1 stars
1
Have you purchased Pure Beginnings Toothpaste Fresh Mint before?
SHARE YOUR THOUGHTS
213 Results
Helpful
Recent
I have tried a few organic toothpastes from FTN. I'm not very impressed with this one; I don't think it cleans very well
It feels righteous but not at the expense of freshness. Takes getting used to of course, especially after using regular toothpaste, but it does the trick.
Loved the taste. The texture is slightly different from conventional toothpaste. I didn’t mind it at all. It also foams slightly less. Doesn’t bother me because my teeth feel clean and there’s still that post brushing mint tingle.
I like this product, took a bit of getting used to, but I would like something with a bit more oomph as far as minty freshness goes. Also don't bother with the flip lid, rather take the cap off completely and squeeze otherwise it's quite a workout. If I don't find a toothpaste I prefer I will come back to this one.
This toothpaste is out of this world. Smooth and tasty. It makes my teeth feel good. Where other toothpaste would irritate my mouth. This one does a fantastic job of making me smile more :) Even though it costs a bit more than regular toothpaste it lasts longer.
R93.99
ADD TO
Add to wishlist
Stock:
CPT
In Stock
JHB
In Stock
R93.99
ADD TO
R93.99
ADD TO